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Do post exchanges really work?

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I have been around forums now and creating my own for over 20 years, and in the earlier forum days, post exchanges were extremely popular, with many taking part in them to boost activity on their forums.

Fast forwarding to now, and as much as we do see some people taking part in post exchanges, it is not as popular as it used to be.

I am someone who takes part in post exchanges, but when I think about it, does it really help a forum? If you are doing post exchanges with others just because they want posts in return, what is to say that they have an interest in your forum or even the topics being discussed on your forum?

Do post exchanges really work? What are your thoughts?
 
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