The ad chief at X has stepped down.

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It seems that tensions are quite high at X with Musk making a lot of decisions without discussing it with staff.

John Nitti has left his position as X’s advertising chief after just ten months, reports the Financial Times.

Nitti, who joined as global head of revenue operations and advertising innovation, was considered a potential successor to former CEO Linda Yaccarino, who resigned in July. His exit adds to a string of high-level departures from Elon Musk’s increasingly turbulent executive suite. Among others, X’s CFO Mahmoud Reza Banki left in October after less than a year, while xAI’s CFO and general counsel both departed over the summer.

Musk's ad chief at X departs after just 10 months | TechCrunch

The revolving door reportedly reflects deeper tensions.

techcrunch.com

 

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This is not a surprise to me. Ever since Elon took over, X (or Twitter as I still call it) has been full of drama. People resigning, ads reducing, all that chaos. It’s like everyone’s just trying to adjust to his unpredictable style. To be fair, the man has many ideas, but the way he executed things can make things worse somehow. Let’s see how the platform goes from here